More Examples Of Data Spin – Social Networking Addiction
I’ve shared why the concept of social media addiction makes little sense in the past, but it continues to be a popular, if inaccurate label. I expect that sort of post from Mashable or Social Media...
View ArticleMore People Confused About Social Media “Addiction”
We’ve already written about the absurdly false notion of social media addiction. The posts written here have even been echoed by university publications. It’s a label almost always thrown about by...
View ArticleObsessed With Your Klout Score? You’re Doing It Wrong
All I can think of when I hear people talk about their Klout scores is the famous opening line from the popular TV Show Whose Line Is It Anyway:Welcome to “Whose Line Is It Anyway?” the show where...
View ArticleWe (Still) Don’t Need Digital Measurement Standards
I can’t seem to go a week without reading a story asking the marketing industry to develop measurement “standards.” And I still don’t see why this is necessary or a good idea at all.It continues to be...
View ArticleIf Your Study Is This Obvious, It’s A Waste Of Time
The problem with a lot of digital research is it’s, in a word: obvious. And obvious research is a waste of time and resources. Even if it does get you a hit in media or is referenced in social, it...
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